groups About us
The AI advisor SME owners actually trust.
AI in Business is a vendor-neutral advisory. We help SMEs find the real AI opportunities in their operations and connect them to vetted partners who deliver them.
Vendor-neutral
We don't sell builds. Our advice isn't shaped by what we're trying to upsell.
Operator-led
We've run businesses across the UK, UAE and KSA. We've sat in your seat.
Partner network
When you need to build, we introduce you to vetted partners we trust.
Why we exist
Most AI advice for SMEs comes from one of two places: AI agencies trying to sell their own builds, or consultants who've never run a P&L. Both are biased, in different ways.
AI in Business sits in the middle. We're operators who advise other operators. We know how a business actually runs because we run them. And we don't earn anything from the build, so the recommendations stay honest.
If AI is the right answer, we'll tell you exactly what to do and who to call. If it isn't, we'll tell you that too.
The founder
James Anderson
Founder, AI in Business
Ex-Royal Navy. Electrical engineer. Business operator running companies across the UK, UAE and KSA since well before AI was on the menu.
James started AI in Business after seeing too many SME owners get sold tools they didn't need by people who'd never run a business. The model is simple: independent advice from people who've sat in the operator's seat, backed by a vetted network of partners when the work needs to get built.
Host of the AI in Business YouTube channel and the weekly briefing newsletter.
Let's see if there's a real opportunity.
A free 15 minute call. We'll give you an honest read on where AI fits in your business and the smartest first move you can make this quarter.